Walmart Marketplace Policy and Fee Change Log
What Walmart has changed or clarified for Marketplace sellers, newest first. Every entry names its source and says whether it comes from a Walmart page, a Walmart moderator or a third party. We only list items we have read ourselves, so this is not a complete record of every change.
Entries last read through October 15, 2026. Fees and policies change, so confirm in Seller Center before acting.
October 14, 2026 · Payments
Marketplace Wallet applications are decided by JPMorgan Chase
A moderator says Wallet applications are reviewed and approved by JPMorgan Chase, the bank emails applicants directly if it needs more information, and Walmart does not handle denial reasons. If declined, choose an alternative payout method under Seller Center > Settings > Payment Info.
Walmart moderator reply (seller forum): Seller forum: MP Wallet / JP Morgan Chase bank denied. Read October 15, 2026. Guide: Marketplace Wallet declined: what to do next.
October 14, 2026 · Onboarding
Seller Center uses 2-step verification; there is no 3-step verification
A moderator describes setting up an authenticator app, email code or text code, says a code is entered at each login, and says preferences can be changed in profile settings.
Walmart moderator reply (seller forum): Seller forum: Seller set up. Read October 15, 2026. Guide: Seller Center 2-step verification.
October 6, 2026 · Onboarding
Only the listed entity types are accepted; there is no process to add one
A moderator says only the options listed in the onboarding application are accepted at this time, recommends a tax advisor if you are unsure which fits, and says there is no process to request or enable additional options. This followed earlier replies on June 12 (choose by tax classification: LLC – C-Corp, LLC – S-Corp or Partnership; the type cannot be changed after onboarding) and August 19, 2026.
Walmart moderator reply (seller forum): Seller forum: Single-Member LLC / Disregarded Entity. Read October 15, 2026. Guide: Business verification: common issues.
October 2, 2026 · Onboarding
Restricted categories: request approval in Seller Center, then resubmit the item
A moderator says to request approval first via Seller Center > Account > Health and Compliance > Restricted Categories (Request Approval), submit compliance and regulatory documentation, and resubmit the item once approved. Phone support, shown as a Call Me option, is available only within select Help categories.
Walmart moderator reply (seller forum): Seller forum: Implementation Team Member. Read October 15, 2026. Guide: Gated categories: how to sell restricted products.
September 21, 2026 · Onboarding
Verification document rules stated: format, size, EIN entry
A moderator lists the checks for rejected onboarding documents: PNG, JPG or PDF under 5 MB; clear, complete and legible; EIN entered as 9 digits without hyphens matching IRS records and the W-9; legal business name matching registration documents exactly using only supported characters.
Walmart moderator reply (seller forum): Seller forum: EIN IRS verification document. Read October 15, 2026. Guide: Business verification: common issues.
September 4, 2026 · Shipping
Ship with Walmart tiered label discounts reported
Reported: up to 15% off 3-day labels and up to 35% off 2-day labels for Pro, Rising and Advanced sellers when the shipping speed matches the delivery promise. Walmart's own shipping page separately states an average 55% discount versus market rates, with actual rates varying.
Third-party report, not confirmed on a Walmart page: Ordoro: Ship with Walmart discounts get bigger. Read October 4, 2026. Guide: Ship with Walmart: discounted labels.
June 30, 2026 · Fees
WFS long-term storage fees: two tiers for stock older than 365 days
Walmart's fee page lists, effective June 30, 2026, $2.25 per cubic foot per month for items stored 366 to 450 days and $7.50 for items stored more than 450 days. Items stored 365 days or less pay the normal storage rate.
Walmart's published page: WFS Fees — Marketplace Learn. Read October 14, 2026. Guide: WFS long-term storage fees.
January 29, 2026 · Seller performance
Return rate and item-not-received rate added as monitored metrics
Reported: announced January 29, 2026, visible on the performance dashboard and currently monitored without a published suspension threshold. We have not confirmed this on a Walmart page.
Third-party report, not confirmed on a Walmart page: Feedvisor: Walmart seller performance standards 2026. Read September 20, 2026. Guide: Seller performance standards.