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Walmart Listing Quality Score: The Five Parts and How to Raise It

Walmart's Listing Quality score is built from five parts: content quality (item name, description, key features and images), price competitiveness against similar products on external marketplaces, shipping speed promised across ZIP codes, how often the item is published and in stock over the last seven days, and ratings and reviews. You get an item-level score for each listing and a catalog-level score that averages them. It sits under Growth in Seller Center, and Walmart says a high score can help unlock growth opportunities such as the Pro Seller badge. Walmart does not publish how much each part counts, so treat any exact percentage weights you see online as unconfirmed.

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The five parts of the score

Content quality measures how well your listing's item name, description, key features and images do their job. It is the part you control most directly, because it is just the words and pictures on the listing.

Price competitiveness compares your price with similar products on external marketplaces. Walmart's Pricing insights dashboard can show where your offer stands, so you can see whether a low score here is a pricing problem rather than a listing problem.

Shipping measures the delivery speed you promise across ZIP codes. Walmart excludes items over 50 pounds and items listed at $10 or less from this part, so those products are not judged on it.

Published and in stock shows how often the item is available to customers, based on the last seven days. A few days of stockouts show up quickly in this part, which makes inventory accuracy a listing-quality issue and not only an operations one.

Ratings and reviews measures the number of customer reviews and the average rating. It is the only part tied to customer feedback on the dashboard, and it is the slowest to move, since it depends on sales volume.

Item score versus catalog score, and where to find them

Each listing has its own score, and your catalog-level score is the average of those item scores. That means a few weak listings pull down the headline number, and fixing the worst ones moves it the most.

In Seller Center the dashboard is the Listing Quality page under Growth. The same overall score, from 0 to 100, is available through Walmart's API along with a score for each part. By default the API score includes trending items and, if you use WFS, your WFS-eligible items, and both can be filtered out when you pull it.

What to fix first

Start with the parts that are fully in your hands. Weak content is fixed by rewriting the item name and key features to match what shoppers search, completing the description and adding clear images, as covered in our guide to Walmart listing SEO. Availability problems are fixed with accurate inventory counts and a safety buffer, as covered in our guide to multi-channel inventory sync.

Then look at price and shipping. If price competitiveness is low, check the Pricing insights dashboard before cutting prices blindly, since a lower price only helps if your margin survives it. For shipping, a faster delivery promise you can actually meet raises the score, while a promise you miss feeds order defects.

Reviews improve last. The honest levers are a product and listing that match what the customer receives and reliable fulfillment, and the seller code of conduct prohibits trying to manipulate reviews, so there is no shortcut worth taking here.

Why the score matters beyond the dashboard

Walmart says a high Listing Quality score can help you unlock growth opportunities such as the Pro Seller badge. Walmart's New Seller Savings program also sets a quality bar for its advertising credit: our breakdown of that program lists items scoring 80 or higher on Offer Listing Quality as one requirement for the Walmart Connect credit.

Because Walmart can change how the score is calculated over time, check the dashboard directly instead of relying on a fixed formula, and recheck after you make changes rather than assuming an edit worked.

Official Walmart Source Information

Examples

A seller sorts their listings by item score, rewrites the item names and key features on the five lowest, adds missing images, and watches the catalog average rise because each weak item was dragging it down.
A seller with a low Published and in stock part realizes a SKU kept going out of stock on weekends because of a sync delay, and fixes the inventory feed rather than rewriting the listing.
A seller with a low price competitiveness part checks the Pricing insights dashboard first and finds only two of their ten items are materially above the market, so they reprice those two instead of the whole catalog.

Common Mistakes

Trusting a published percentage weighting for each part, when Walmart does not publish how much each one counts.
Rewriting content on a listing whose real problem is stockouts or price.
Chasing a score on items over 50 pounds or priced at $10 or less for shipping, which Walmart excludes from that part.
Looking only at the catalog average and missing the few weak items pulling it down.

FAQ

What is the Walmart Listing Quality score?

A score built from content quality, price competitiveness, shipping, published and in stock status, and ratings and reviews. Each listing has an item-level score and your catalog-level score is the average of them.

Where do I find my Listing Quality score?

On the Listing Quality page under Growth in Seller Center. The overall score, from 0 to 100, and its parts are also available through Walmart's API.

Does Walmart publish how much each part counts?

No. Walmart's guide lists the five parts but not their weights, and says the calculation can change. Percentage weights quoted by third-party blogs are unconfirmed.

Does a high score help me?

Walmart says a high score can help unlock growth opportunities such as the Pro Seller badge, and the New Seller Savings advertising credit requires items to score 80 or higher on Offer Listing Quality.